How To Adapt To The Facebook News Feed Tweaks

facebook newsfeed

Marketers still pining for the old days of high organic reach on the Facebook News Feed are in for bad news. The News Feed has evolved into a complex beast that challenges content creators. With the latest updates to the Facebook News Feed algorithm, multiple posts are allowed from the same source in a row updates from friends are prioritised over brand Page posts there will be fewer ‘alerts' when friends like or comment on other posts At the time of writing, Facebook has created a new survey to improve the News Feed for each … [Continue reading]

6 Approaches To Storytelling In B2B Marketing

storytelling

The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions. Stories have a universal power to effect change and influence behaviour. Whether you are a salesperson, an IT pro or even a C-suite executive, great stories never fail to captivate. The Chemistry of Emotion Think back to the last good story you enjoyed. What made you finish it in the first place? Something must have … [Continue reading]

Personalisation in Content Marketing: Do’s and Don’ts

personalisation dos and donts

Personalisation has come a long way from swapping “Dear Sir” for “Hi Joe” in eDMs. Now we have the capabilities to go beyond the superficial: understand audiences’ behaviours, predict their interests, and tailor content to influence their decision-making. And we have the future on our side. Big data and the growing information boom from the Internet of Things will only provide even more insights for us to target buyers’ preferences. But being able to do something does not always mean doing it right. To reap the most from this world of … [Continue reading]

Video Marketing Is About To Explode. Here’s Why.

video marketing

Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business' time and resources. Not to mention the pain of measuring ROI. But with recent innovations in online video and social media, it looks like the benefits of video marketing might finally outweigh the difficulties by a long way. Social Media Embraces Video – Fully Social media and online video have always had a symbiotic relationship. Videos drive user engagement, and almost every online video … [Continue reading]

Lead Nurturing Down A Changing Funnel

lead nurturing

For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom. This traditional, linear model has worked well – so far. We can no longer afford to treat the journey as an A-to-B experience. The funnel has contorted into a zigzag path. And this poses unseen challenges for marketers. In And Out Of The Funnel Thanks to the hyper-connected world we live in, modern buyers conduct research, evaluate competitors, compare prices, and make … [Continue reading]