Facebook News Feed Squeezes ‘Promotional’ Content

Facebook News Feed

So here comes yet another update to the Facebook News Feed algorithm - less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News … [Continue reading]

Case Studies versus Customer Testimonials in B2B Marketing

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Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks. This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT marketers invest in and what IT buyers use to help make purchase decisions, three statistics stand out: 95% of marketers utilise case studies, but just 69% of buyers trust these. Only 61% of marketers utilise forums, while 92% of buyers trust these. Most tellingly, 95% of marketers utilise … [Continue reading]

Join B2Bento at Digital Outlook 2015

Digital Outlook

B2Bento editor-in-chief Anol Bhattacharya will speak at Econsultancy's Digital Outlook 2015 conference in Singapore. Econsultancy is a community of digital marketers and e-commerce professionals working together to share ideas and sharpen their strategies in the industry. In this conference, leading digital marketers gather to find out more on industry trends and share insights for business growth in the coming year. Over 300 people attended last year at Digital Outlook 2014.  What’s Going On at Digital Outlook 2015 Anol will be sharing … [Continue reading]

Copyblogger’s Split with Facebook – Good or Bad Social Media Marketing?

social media marketing

Copyblogger, a leader in content marketing, surprised the social media marketing world by shutting down their Facebook account. If the move was meant to grab attention, it worked. At a time when businesses and content marketing solution providers are maximising their social media presence, Copyblogger’s move was seen to upset the status quo. Does it really? Or is it more a case of “not-working-for-us-but-might-for-you”? .  A Bold Move and The Reactions  Among the reasons cited by Copyblogger: lack of engagement inflated fan … [Continue reading]

GetIT Wins BBN Rising Star Award

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It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, … [Continue reading]