Video Marketing Is About To Explode. Here’s Why.

video marketing

Video marketing is a double-edged sword. While sleek productions with good visuals stick with the audience, they come with a drain on your business' time and resources. Not to mention the pain of measuring ROI. But with recent innovations in online video and social media, it looks like the benefits of video marketing might finally outweigh the difficulties by a long way. Social Media Embraces Video – Fully Social media and online video have always had a symbiotic relationship. Videos drive user engagement, and almost every online video … [Continue reading]

Lead Nurturing Down A Changing Funnel

lead nurturing

For a long time, we have looked at the purchase journey in funnel terms: prospects entering on top, getting nurtured down the middle, and converting at the bottom. This traditional, linear model has worked well – so far. We can no longer afford to treat the journey as an A-to-B experience. The funnel has contorted into a zigzag path. And this poses unseen challenges for marketers. In And Out Of The Funnel Thanks to the hyper-connected world we live in, modern buyers conduct research, evaluate competitors, compare prices, and make … [Continue reading]

The Importance Of Staying Agnostic

agnostic content

Here’s a common scenario: midway into an organisation’s agnostic, vendor-neutral content marketing approach, the decision-makers feel there isn’t enough of a ‘push’ for their brand name or an upcoming product release. So they grab the wheel. The campaign ends up heavy on brand and product plugs and the results don’t impress anyone. It feels unnatural, for traditional marketers, to go against their instincts and refrain from talking about their brand. If the goal of marketing is to get their brand name out there for greater visibility, why … [Continue reading]

Google to Marketers: Go Mobile-Friendly Or Go Home

search engine marketing

Google has officially given marketers the signal to mobile-optimise their sites, affecting search engine marketing in a big way. Search results (in all languages) will favour mobile-friendly sites, from April 21, 2015. Marketers would do well to pay attention. The message is loud and clear: Want your websites to remain discoverable in Google search? Make them mobile-friendly. The Evolving Trinity of Search The three main algorithms - Panda, Penguin and Hummingbird - have guided marketers in their efforts to provide the best quality, … [Continue reading]

7 Ways You Can Make The Most Of Email Marketing

email marketing

With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry … [Continue reading]