Case Studies versus Customer Testimonials in B2B Marketing

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Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks. This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT marketers invest in and what IT buyers use to help make purchase decisions, three statistics stand out: 95% of marketers utilise case studies, but just 69% of buyers trust these. Only 61% of marketers utilise forums, while 92% of buyers trust these. Most tellingly, 95% of marketers utilise … [Continue reading]

Join B2Bento at Digital Outlook 2015

Digital Outlook

B2Bento editor-in-chief Anol Bhattacharya will speak at Econsultancy's Digital Outlook 2015 conference in Singapore. Econsultancy is a community of digital marketers and e-commerce professionals working together to share ideas and sharpen their strategies in the industry. In this conference, leading digital marketers gather to find out more on industry trends and share insights for business growth in the coming year. Over 300 people attended last year at Digital Outlook 2014.  What’s Going On at Digital Outlook 2015 Anol will be sharing … [Continue reading]

Copyblogger’s Split with Facebook – Good or Bad Social Media Marketing?

social media marketing

Copyblogger, a leader in content marketing, surprised the social media marketing world by shutting down their Facebook account. If the move was meant to grab attention, it worked. At a time when businesses and content marketing solution providers are maximising their social media presence, Copyblogger’s move was seen to upset the status quo. Does it really? Or is it more a case of “not-working-for-us-but-might-for-you”? .  A Bold Move and The Reactions  Among the reasons cited by Copyblogger: lack of engagement inflated fan … [Continue reading]

GetIT Wins BBN Rising Star Award

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It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, … [Continue reading]

B2B Marketing Case Study – Building on Owned Media

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Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources - anytime, anywhere. A repository that is constantly growing, and even recommending you new and relevant content to help make your job easier. With the launch of SalesConnect, Cisco partners no longer had to imagine. This mobile app was something never before seen: Cisco’s extensive content library in one place, with reviewing and deal tracking features to boot. It was designed with one purpose … [Continue reading]