GetIT Wins BBN Rising Star Award

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It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, … [Continue reading]

B2B Marketing Case Study – Building on Owned Media

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Background Imagine that, as a salesperson, you can simply touch an app on your smartphone screen and access a vast repository of helpful resources - anytime, anywhere. A repository that is constantly growing, and even recommending you new and relevant content to help make your job easier. With the launch of SalesConnect, Cisco partners no longer had to imagine. This mobile app was something never before seen: Cisco’s extensive content library in one place, with reviewing and deal tracking features to boot. It was designed with one purpose … [Continue reading]

The Do’s and Don’ts of Native Advertising

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Native advertising, or sponsored content, has become the most talked about trend in the industry of late. You’re already seeing it in action, even if you are not fully aware of it.  Sponsored stories on Facebook, promoted tweets on Twitter and other ‘branded’ or ‘promoted’ content on websites are manifestations of native advertising. They enable brands to advertise their sponsored content by blending in with the content that consumers chase. What is Native Advertising?  Native advertising is when sponsored content is shown to the user in … [Continue reading]

B2B Marketing Case Study – The Power of Personas

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We're back with our B2B marketing case study series, where we feature some of our recent engagement in the space. Feel free to pitch in with your own stories! Background  Partners have always been a crucial part of the Cisco ecosystem. To give them the support they need to close deals and grow their business, Cisco provides them with training programmes, marketing kits, financing solutions, deal management systems, and much more, through an online portal - Cisco Partner Central. However, despite its great value to partners, the portal … [Continue reading]

Book Review: Global Content Marketing by Pam Didner

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Content Marketing on a global scale has many challenges. In Asian markets - as we have discussed before - it is not as simple as translation into the local language. Cultural differences, religious beliefs and local laws and regulations are among many factors to consider. Pam Didner, a leading Global Content Marketing Strategist and renowned speaker, has released her book “Global Content Marketing”. With her years of experience, Pam outlines the best practices in global content marketing which are insightful to both new content marketers as … [Continue reading]