7 Ways You Can Make The Most Of Email Marketing

email marketing

With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry … [Continue reading]

3 Hacks for Irresistible Content – Inspired by Brain Science

brain science

In today’s content-saturated world, marketers face an uphill struggle. According to Rexi Media, audiences forget 90% of any content they consume. Studies also show a decreasing attention span among Millennials. We have 3 hacks that could help you leave a lasting impact on your audiences - all based on the science of how our brains respond to content. Days Of Advertising Past Neuroscience as a sales ‘secret weapon’ is hardly new. It all began with ads and films inserting frames with subliminal messaging to exploit our brains’ pattern-seeking … [Continue reading]

B2B Telco and ISP Marketing Challenges Today

B2B Telco Marketing Issues

The spectrum of service offerings from telecom companies and internet service providers, especially on the B2B side, are getting broader exponentially. Profit margins from traditional bread-and-butter services are thinning, while the lines between telecom companies and technology vendors are blurring. Now that the cloud and virtualisation era is upon us, telcos and ISPs are cashing in on their subscriber bases. They have started offering managed services, Software as a Service, and Infrastructure as a Service solutions. Whether by reselling, … [Continue reading]

Mad Men Must Die

Mad Men Math Men

There was a time, when advertising was all about Mad Men in tailored suits tippling away in smoke-filled rooms and, occasionally, talking copy. Their dominance in the industry is over. The Times They Have A-Changed Once upon a time, we were easily seduced by ad copy; when the “Mad Men” were the rockstars of our time. Today, we have the web guiding even the most uninformed prospect. More so in B2B purchases where sometimes up to 80% of the decision is made even before contacting sales. As a marketer, life’s getting harder with shifting … [Continue reading]

Best of B2Bento 2014

Best of B2Bento

Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of … [Continue reading]