What’s Wrong With B2B Tech Marketing Today : From the CIO’s Desk

Written by Sunil Shah May 3, 2017

Tamal Chakravorty, Director IT &Test at Ericsson Global Services, says B2B tech marketers have to bring back real storytelling.” As B2B technology marketers, many of us spend much of our working lives trying to understand IT decision-makers. What makes them… Read more

Learn how ABM can help stretch your marketing dollars further with this free ebook!

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Written by Leo Boon Yeow December 5, 2016

Account-Based Marketing has been seeing a large increase in popularity lately. This is mostly thanks to the growing number of digital tools that make ABM much more effective than ever before. It’s now highly sought after by B2B marketers, who… Read more

7 Steps to Plan a B2B Content Marketing Strategy

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Written by Gopal Kishore November 23, 2016

It is essential to approach content marketing as a strategy rather than a tactic. If you have not started content marketing or are still testing the waters, these seven steps will help you plan your B2B content marketing strategy. Traditional… Read more

This is No Joke – How Humour Can Help B2B Marketers Connect With Their Audience

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Written by Gopal Kishore November 15, 2016

There were two cows in a field. One said “moo”, the other one said, “I was going to say that!” Ok, maybe that’s not as funny as I initially thought, but in a world of me-too marketing, how can B2B… Read more

Programmatic Marketing: A Good Fit for B2B Tech Marketers?

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Written by Sadhana Subramanian October 1, 2016

Here’s the thing about programmatic marketing: Some like it hot, some like it cold. Extremely hot among B2C marketers, programmatic marketing—using technology to buy and sell digital media instead of relying on human interactions to manually place digital ads–has been… Read more

B2B Technology Marketing Journal – B2Bento

B2B Technology Marketing Journal

A B2B Technology Marketing Journal

What’s Wrong With B2B Tech Marketing Today : From the CIO’s Desk

Learn how ABM can help stretch your marketing dollars further with this free ebook!

7 Steps to Plan a B2B Content Marketing Strategy

This is No Joke – How Humour Can Help B2B Marketers Connect With Their Audience

Programmatic Marketing: A Good Fit for B2B Tech Marketers?