Best of B2Bento 2014

Best of B2Bento

Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of … [Continue reading]

Marketers Don’t Have a ‘Big Data Problem’…

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...what they have is more like a ‘Fragmented Data Problem’. And perhaps it’s not just data that’s fragmented, but the very concept of big data for marketing as well. Earlier this year, a study showed 54% of marketers have already invested in big data, with another 30% planning to in the next couple of years. But when Gartner released its Hype Cycle for Emerging Technologies, big data lay smack between its ‘peak of inflated expectations’ and ‘trough of disillusionment’. We all know big data hasn’t come very far since its inception. So … [Continue reading]

Digital Outlook 2015

Digital Outlook

We were at Econsultancy’s Digital Outlook 2015 this week to hear from some of the leading digital marketers about their predictions for the next year. Here’s what we learnt: “Understanding how customers use mobile is important” - Meri Rosich of App Strategy Labs Understanding customer behaviour is key before planning a mobile marketing strategy. As of October 2014, there are more mobile devices than people in the world. But more than half the human population still has no access to phones. Your mobile marketing strategy should depend on … [Continue reading]

Essential Resources for B2B Marketers

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There is a wealth of marketing ideas, insight and knowledge out there, and we’ve made it a priority to subscribe to these different voices. Books, blogs, and podcasts - here is our pick of essential resources for B2B marketers of all stripes and schools.  Books Packed with great, actionable ideas and must-knows, each of these is a reason why any marketer should have a bookshelf. 1. The New Rules of Marketing and PR David Meerman Scott’s modern-day business classic is now into its fourth edition (2013), and its core lesson remains just … [Continue reading]

Facebook News Feed Squeezes ‘Promotional’ Content

Facebook News Feed

So here comes yet another update to the Facebook News Feed algorithm - less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News … [Continue reading]