February 2010

B2B Marketing Lessons from Malcolm Gladwell: What the dog saw

February 26, 2010

Those of you who have read Malcolm Gladwell’s latest offering, What the dog saw, may be a little sceptical on what the content may offer a B2B company. While it is true that the examples offered in the 2 essays I am referencing, ‘The Pitchman’ and ‘The Ketchup Conundrum’, have at their heart consumer references [...]

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Exclusive Interview: Douglas Bellin (Industry Lead, Cisco Systems) on B2B Marketing in Asia

February 23, 2010

B2Bento is happy to announce the launch of our exclusive interview series where we bring you the thoughts and opinions on B2B marketing in Asia by key marketers in the Asia Pacific Region.We kick off our series with our interview with Douglas Bellin, Industry Lead for Cisco Systems in Asia Pacific. In his interview Doug [...]

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B2B Social Media Goodies of the Week

February 19, 2010

It was a short week in most of (North) Asia with the lunar new year festivities. That didn’t stop our friends across the Pacific from churning out some great stuff. Here’s what we liked: Which Social Network is Right for You? Lifehacker presents a wonderful colour-coded comparison chart to help you figure out which networking [...]

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Improve 5 things in 60 minutes: B2B WordPress Blog SEO

February 17, 2010

Search engine optimization or SEO is a huge, complex and dynamic topic. Google, Bing, Yahoo etc. are constantly changing their algorithms to keep the trolls and spammers at bay, and everyday more snake oil salesmen come out with ‘new and improved ways’ to make your search engine ranking better. But what can you do in [...]

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A dose of B2B-uzz with Google Buzz?

February 11, 2010

(B2Buzz incidentally was the initial name proposed for this site). So Google Buzz is slowly working its way through the Gmail universe and praise and encomium are being heaped by the minute. Like anything of its ilk, Google Buzz is destined to be loved passionately or hated pathologically (also here). But can it mean something [...]

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Improve 5 things in 60 minutes: Better B2B marketing with LinkedIn

February 9, 2010

Although Facebook is dominating the mainstream numbers game of user base, LinkedIn is still the leader in serious business networking. You can use LinkedIn in 101 ways for your B2B marketing, but in 1 hour what can you do to improve your presence and better market your B2B product or service? 1. Update your profile [...]

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Book Review: Grapevine – The New Art of Word-of-Mouth Marketing

February 8, 2010

Grapevine published in 2005, by Dave Balter (the CEO and Founder of word-of-mouth marketing firm BzzAgent) and John Butman (co-author of other novels e.g. Trading Up & the Word-of-Mouth Manual) tackles the influence of word-of-mouth and buzz generation in the successful marketing of products and services. I found this book to be a trifle disappointing [...]

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