Comments on: B2B Marketing Lessons from Malcolm Gladwell: What the dog saw http://www.b2bento.com/2010/02/what-the-dog-saw-b2b-lessons-from-malcolm-gladwell/ B2B Marketing Asia : Resources and News from GetIT Comms Mon, 06 Feb 2012 01:52:24 +0000 hourly 1 http://wordpress.org/?v= By: Anol Bhattacharya http://www.b2bento.com/2010/02/what-the-dog-saw-b2b-lessons-from-malcolm-gladwell/comment-page-1/#comment-34 Anol Bhattacharya Sun, 28 Feb 2010 04:25:12 +0000 http://www.b2bento.com/2010/02/what-the-dog-saw-b2b-lessons-from-malcolm-gladwell/#comment-34 The biggest takeaway for a B2B marketer from the "The Ketchup Conundrum", is the need of mass personalization in marketing campaigns. In the previous post Doug Bellin also resonated the same call for action. Good news is - with today's technology, inbound marketing channels , marketing and lead nurturing tools - it's very much possible to run a 'personalized' campaign. Bad news is - till date, at least in Asia, most of the marketers are stuck with 'megaphone fetish' - shout out to as many people you can with same messaging. The biggest takeaway for a B2B marketer from the "The Ketchup Conundrum", is the need of mass personalization in marketing campaigns. In the previous post Doug Bellin also resonated the same call for action. Good news is – with today's technology, inbound marketing channels , marketing and lead nurturing tools – it's very much possible to run a 'personalized' campaign. Bad news is – till date, at least in Asia, most of the marketers are stuck with 'megaphone fetish' – shout out to as many people you can with same messaging.

]]> By: uberVU - social comments http://www.b2bento.com/2010/02/what-the-dog-saw-b2b-lessons-from-malcolm-gladwell/comment-page-1/#comment-33 uberVU - social comments Fri, 26 Feb 2010 17:07:53 +0000 http://www.b2bento.com/2010/02/what-the-dog-saw-b2b-lessons-from-malcolm-gladwell/#comment-33 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by b2bento: From B2Bento Blog: What the dog saw: B2B Lessons from Malcolm Gladwell http://goo.gl/fb/YDSf... Social comments and analytics for this post…

This post was mentioned on Twitter by b2bento: From B2Bento Blog: What the dog saw: B2B Lessons from Malcolm Gladwell http://goo.gl/fb/YDSf...

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