March 2010

Event report: Singapore Brand Conference 2010

March 29, 2010

The B2Bento team was at the Singapore Brand Conference 2010 held on 25th March, 2010 at the Pan Pacific Hotel Singapore. The conference theme was “Rethinking Innovation. Building Borderless Brands.” and dealt with 4 main areas: building a borderless brand, defending and protecting your brand in a borderless arena, the role of media in brand [...]

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B2B social media gets mainstream media attention

March 19, 2010

In what is a sign of a definitive trend toward mainstream mass media (newspapers and such) paying more than just a glance at social media, a piece on B2B social media by Anol (founder and regular B2Bento contributor) gets featured in Singapore’s premier business daily – The Business Times. Here’s the piece in full: BT-Citibank [...]

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Exclusive interview with Dominic Ng (Demand Generation Manager,Cisco Systems), Part II

March 18, 2010

In the second part of his interview Dominic Ng (Demand Generation Manager,Cisco Systems) gives us his take on social media measurements and metrics in the sphere of B2B marketing, how B2B marketing differs from B2C marketing in an Asian context, and his advice to marketers on how to navigate the changing landscape of B2B marketing [...]

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“How you sell me is how you will serve me” – Getting lead nurturing right

March 17, 2010

Lead nurturing is the lifeblood of B2B companies, particularly of those involved in complex solution selling. Here lead generation alone does not result in sales, but an underlying process of lead nurturing wherein enquiries are converted into qualified leads and put the qualified leads on the trajectory to capture sales, is equally if not more [...]

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Exclusive Interview: Dominic Ng (Demand Generation Manager, Cisco Systems) on B2B Marketing in Asia using Social Media, Part I

March 11, 2010

In our third interview in our exclusive series we speak with Dominic Ng (Demand Generation Manager,Cisco Systems) on B2B marketing in asia through social media channels, how to approach a new market using social media to effectively market and establish your products/ services and the different challenges faced by social media in Asia. In the [...]

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Six tips on B2B marketing for the enterprise

March 9, 2010

We have been running the exclusive B2B marketers’ interview series here at B2Bento for over two weeks now, featuring some prominent B2B marketers in the Asia Pacific region. We are pretty excited about the quality and breadth of ideas explored to date. In case you haven’t had the chance to watch the videos or read [...]

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B2B Marketing discussions at Twitter: #B2Bchat and #B2Bbookclub

March 5, 2010

This morning, by sheer serendipity, via a tweet-post by Kent Huffman (@KentHuffman), I stumbled into #B2Bchat, a synchronous twitter discussion on B2B marketing organized by B2BChat (@B2B_Chat). I had to leave early today, for a meeting, but, thanks to hashtag’s saved search, the whole transcript is here to scan through. Awesome discussions and talking points [...]

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