April 2010

6 Characteristics of Trust Agents

April 18, 2010

Trust Agents by Chris Brogan and Julien Smith is a definitive guide to navigating within the social media economy. The Internet has changed how  business is conducted in most industries, particularly in terms of transparency. When faced with crisis or criticism, a business can no longer just “no comment” a press release, and will the [...]

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10 tips for B2B landing page optimization for better conversion

April 13, 2010

Landing pages serve as real interaction and transaction points for your organization’s campaigns, be it email campaigns or search engine marketing campaigns. Traditionally when we think of conversions we tend to generally recall selling something using e-commerce as in most B2C cases. In the B2B context though a conversion, through for example a sign-up for [...]

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Exclusive Interview: Jacky Tai (Principal Consultant, StrategiCom) on B2B Branding

April 9, 2010

Jacky Tai is principal consultant of StrategiCom, a B2B brand consultancy company, operating in 10+ countries, all over the world. He is the acclaimed writer of many successful books on B2B Branding including “Transforming Your Business Into a Brand: The 10 Rules of Branding“, “Killer Differentiators: 13 Strategies to Grow Your Brand” etc. This is [...]

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Social Network Use Varies Across Individual Asia-Pacific Markets

April 8, 2010

comScore, Inc. (NASDAQ: SCOR), a leading firm in measuring digital activity, yesterday released its latest report on social networking activity in Asia-Pacific excluding China. The study which targeted users aged 15+ from Asia-Pacific nations excluded the activity from public computers and the usage of mobile technology to access social networking sites. The study found that [...]

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Inbound Marketing: For those with more brains than money

April 4, 2010

Cover via Amazon Every now and then comes along a book that you would want to keep by your side at all times for its sheer usefulness and readily-accessible hyper-valuable actionable knowledge. Inbound Marketing: Get found using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah, founders of HubSpot is one such. This [...]

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