May 2010

B2Bento in Business Times: An article on thought leadership

May 26, 2010

B2Bento has another article published in The Business Times – Singapore’s premier business daily. Our article on thought leadership was published in the ‘SME INC’ section of the Business Times on page 16 on May 25th, 2010. Here’s the full article: “Don’t discount thought leadership” It’s a well known fact – Sales generation, lead generation [...]

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B2Bento and GetIT at CommunicAsia 2010 – Come visit us

May 25, 2010

CommunicAsia has a long and illustrious history as THE unparalleled one-stop ICT event platform in Asia. CommunicAsia2010 highlights the newest technology innovation in the ICT industry in the like of today’s digital convergence landscape. This year CommunicAsia is held over 4 days from 15th to 18th June 2010 at the Singapore Expo, halls 3-6. Doors [...]

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Exclusive Interview: Benjamin Koe (Co-Founder, JamiQ, Social Media Monitoring Tool)

May 20, 2010

In this interview Benjamin Koe (Co-Founder, JamiQ) gives us his take on social media monitoring and the unique challenges and opportunities provided by the Asian markets with their multiple languages. Benjamin talks to us about the value of conversations in marketing, how B2B marketeers are using social media monitoring and some of the issues that [...]

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State of the Marketing Survey – B2Bento & SiTF Singapore Industry Survey

May 17, 2010

The world’s economy is shifting once again to positive territory and with it your business is quite likely to be too. We would like to know how are you tailoring your marketing strategy to these changing market conditions. Our primary focus is on Singapore, where this survey  and B2Bento originates, and we are looking at [...]

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3 steps to a better Corporate Identity

May 13, 2010

Guest Post by Lesley Tian from StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. As companies constantly seek ways to stay relevant with market trends, its adoptive capacity, that is, its ability to adopt new business models and technologies and tap upon certain market trends, gains increasing importance. A company’s [...]

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How we use video case-studies to tell our clients’ business and marketing stories

May 13, 2010

A video case-study is a highly compelling and effective marketing and communication tool which aids in telling your business success stories to existing and potential consumers. We have often used video case-studies to help our clients showcase their breakthrough products and/or services and to reach out to a larger audience in their target market by [...]

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