June 2010

Types of B2B Trade Show Visitors (Fun post)

June 21, 2010

Based on our recent gig at CommunicAsia 2010, and tremendous amount of ‘research / analysis’ we are finally able to draft a nomenclature of B2B trade show visitors! Most of the visitors at our booth were simply awesome! We had great conversations. There are lots of potential business and partnership opportunities in the horizon too. [...]

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CommunicAsia 2010 – Field Report

June 15, 2010

Day 4: June 18, 2010 And thus CommunicAsia 2010 came to a close. We had an atypically  high number of visitors for the last day of a tradeshow (the excellent weather outside may have helped), and the interest sustained till the closing “bell”. The dancing robots did their last dance of the event (a few [...]

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State of Marketing 2010 : Survey Results

June 14, 2010

The strategy and tactics for marketing are changing rapidly. We conducted a survey to gauge the dynamics of these changes, with a focus on Singapore (though we had responses from outside Singapore too). View/download the full survey report from Scribd. Followings are the key highlights of our findings: 83% of respondents either led (CEO, Managing [...]

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The art of story-telling in B2B marketing

June 1, 2010

Every culture in the world began with a group of people seated around a fire telling stories of the incidents, serendipities and heroic acts which transformed and remade their world. From a social gathering in rural India to flickering pixels on your TV set, storytelling has remained a fundamental pillar of every culture. As human [...]

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