April 2011

10 Marketing Lessons from the Beat Generation

April 25, 2011

Marketing inclinations, like many things in history, are prone to the influence of shifting attitudes, sensibilities and socio-cultural changes. Like most trends, marketing innovations often happen when a cluster of people, unified by time rather than space, discover new ways of doing things. If you thought we went too far by dragging Jazz musicians into [...]

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#B2BChat on Stock-check: Fulfilled, Failed and False Promises of Social Media for B2B Marketing

April 13, 2011

Although we are still dabbling in several technologies and grappling with many issues, social media for B2B is no longer the shiny new thing. That need not be a bad thing considering it has yet to mature. If you think back to where we were 2-3 years back, things have changed, and very quickly at that. In [...]

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State of Marketing 2011 – B2Bento & SiTF Singapore Industry Survey

April 11, 2011

B2Bento and SiTF are happy to announce the State of Marketing – Singapore Industry Survey is back. Thanks to the overwhelming response and positive feedback to the 2010 edition of our survey we are pleased to invite you to take part in the 2011 edition of our survey. We are interested in finding out how [...]

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Accelerate B2B engagements with these social CRM tools

April 5, 2011

You walk into a meeting with a new prospect and right off the bat ask, “say Sam, looks like you had a ball watching the world cup finals last night.” A smile lights up his face and he goes all agog about his favourite team. You are off to a fantastic start, but how did [...]

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