October 2011

B2B Marketing Case Study – Part 3: The Power of an Infographic

October 27, 2011

  This post is part of our B2B marketing case study series, where we feature some of our recent engagement in the space and share our learnings. Feel free to pitch in with your thoughts and stories of a similar vein. The Client Cisco Connected Learning is one of the industry solutions of multinational tech [...]

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Join B2Bento at SES Singapore – Get 25% off Conference Pass

October 24, 2011

SES, the premier search strategies and social marketing event in the region, is coming to Singapore. From Nov 22 – 23, 2011, join more than 50 speakers from a cross-section of well-respected industry organizations, discussing the latest market dynamics and trends, best practices, technology and innovation. The event will cover PPC management, keyword research, SEO, [...]

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B2B Marketing Case Study – Part 2: Rapid Survey Solution

October 21, 2011

  This post is part of our B2B marketing case study series, where we feature some of our recent engagement in the space and share our learnings. Feel free to pitch in with your thoughts and stories of a similar vein. CyberSource, the largest eCommerce payment management company in the world, offers a complete portfolio [...]

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B2B Marketing Case Study – Part 1: Social Media Marketing

October 17, 2011

  This is the first in a series of posts on B2B marketing case studies, where we feature some of our recent engagement in the space and share our learnings. We encourage you to pitch in with your comments and stories of a similar vein. Making Social Media Work for Marketing When Cisco Asia Pacific [...]

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GetIT Comms at NSMC 2011: Nov 1 – 2

October 15, 2011

  Exclusive offer for B2Bento Readers! Simply quote “B2Bento” when you register for the event to enjoy a special partner rate. With just a few weeks left in the calendar, marketing and sales professionals from this side of the pond are gearing up for Marketing Institute of Singapore’s annual National Sales and Marketing Congress (NSMC). [...]

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SES Hong Kong – A Late Recap (Day 2)

October 4, 2011

 Previously – Recap of Day 1 Keynote Panel on B2B Lead Generation Moderator: Eddie Choi, SES Advisory Board & Managing Director of Frontiers Digital and panelists, Linda Kozlowski, Director of Global Marketing at Alibaba, Marcelo Wesseler, Head of E-Commerce Asia at RS-Component, and Peter Zapf, Chief Operating Officer of Global Sources B2B marketers in China [...]

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SES Hong Kong – A Late Recap (Day 1)

October 3, 2011

  SES Hong Kong, held over 21-22 September, is easily one of the best digital marketing conferences I have been at. Between many formal and informal meetings I managed to catch just three parallel tracks. So I’ve have missed out on some great presentations. Check out speaker line-up and pictures from the event. Extending your [...]

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