February 2012

CRM Reloaded: the Social revolution

February 27, 2012

The following article was contributed by guest author Annabel Tan, intern at GetIT Comms. According to one of my grey-haired colleagues, once upon a time in a millennium not too long ago customer relationships were managed almost as simply as “If you like our products, tell your friends. If you don’t like them, tell us”. [...]

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Creating a Consumer Profile [Better Writing with Jeremy Ep II]

February 6, 2012

Welcome back to our series of articles on the principles of better writing. In our first article we looked at process and motivations behind writing product reviews. In this article we take a step back and look at one of the foundations of writing any copy whether it is a product review, a business to [...]

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Webinar recap: 8 Content Initiatives You Need to Seriously Consider for 2012

February 3, 2012

Today I had the pleasure to attend a webinar “8 Content Initiatives You Need to Seriously Consider for 2012″.   Given that it was February 2nd 1 PM EST which was 2 AM the following day here in Singapore, I had an ample supply of black coffee on hand. Not that I needed it as [...]

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