B2B Technology Marketing Journal

Marketing to Partners and Distributors [#B2BChat : July 12th at 8 pm, EST]


[Updated with recap.]

Selling through partners is an oft-favored model of growing the business. However, many companies struggle to determine and operationalize campaigns to keep those partners active and productive. Partner Marketing remains a neglected branch of B2B marketing initiatives despite being one of the most important. How do we energize partner marketing and enable partners to sell more effectively? In this session we will talk about: 

  • Do you have a specific partner marketing strategy for your company? 
  • How to design campaigns around considerations specific to partners?
  • How to foster and manage collaborative partner communities?
  • What are the best channels for partner communication and engagement? 
  • Co-marketing with partners – what works?

B2BChat Join us as we talk about Marketing to Partners and Distributors in this week’s #B2BChat – Thursday, July 12th at 5 pm, PST / 8 pm, EST (Friday, July 13th, 1 am GMT).

Suggested ways of participating: via hashtag #B2BChat using your favourite Twitter client; or at tweetchat.com using #B2BChat.

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About the author


For last 18+ years Anol is consulting hi-tech and telco clients (Cisco Systems Inc, IDC Asia Pacific, Lenovo DCG, StarHub, Dimension Data etc.) on behalf of GetIT, in the field of B2B marketing, digital marketing strategy, lead generation, demand generation, lead nurturing, social media strategy & implementation, and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One etc. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has spoken as a keynote speaker at the major marketing conferences across the world including BMA (Chicago), Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore), MIS, SiTF and eConsultancy Workshops, etc.

In his previous life, Anol worked as IBM AS/400 programmer and information architect for web media.

He is passionate about harnessing the power of digital as an enabler, connecting people and ideas and driving innovation.

Specialties: B2B marketing, B2B Demand Generation, B2B Lead Generation, Lead Nurturing, Content Marketing, B2B Social Media Marketing, User Experience Design.

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By Anol
B2B Technology Marketing Journal
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