About B2Bento

B2B marketing space is evolving continuously, accommodating developments in the social media space, among others. This blog serves to capture the essence of this evolution. From the latest developments, reviews, tools and other cool stuff, to our take on what’s happening from an Asian perspective – B2Bento curates what’s out there into a neatly presented, healthy mix of stuff you can consume with minimal fuss. Here in B2Bento, you’ll find latest news, views and reviews of the B2B marketing space and social media scene in Asia – selected and customized just for you by the GetIT Comms team.

Be sure to subscribe to our email newsletters and RSS feeds. We always welcome discussions on our posts – so do voice out! And if you have suggestions on improving B2Bento, please post them below. Thank you!

Contributors

Anol Bhattacharya

AnolAnol has over 10 years of experience in consulting hi-tech and telco clients (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc.) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One, MIS Asia, and CIO Asia. He is the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia. Anol has given keynote addresses at major marketing conferences across the region including Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshop, and BritCham Singapore Breakfast Briefings.

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Asuthosh Nair

AsuthoshAsuthosh has had an all-encompassing stint in GetIT, first being a part of and then taking the lead in our projects. His passion for visual expression and keen sense of storytelling coupled with his background in Engineering enables him to convey a wide range of information across a wide audience spectrum with flair and panache. Asuthosh also holds the core responsibilities of ensuring GetIT delivers to the high degree of satisfaction demanded by our clients, and continuing and building new business with them.

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Jeremy Tarrier

Jeremy is a Technical and Copy Writer whose career extends over 20 years as a highly experienced professional in the IT, Telecommunications, Financial and Manufacturing marketplaces throughout Europe, USA, Asia and Australia.

Leveraging on his vast experience he formalised his training as a technical and copy writer with American Artists and Writers Inc. (AWAI) whose Board of Advisors include many of the world’s best B2B and B2C writers including Bob Bly, Don Hauptman, Michael Masterton, Joe Vitale and Don Mahoney.

Jaspreet Sidhu

JasJaspreet is Marketing and Operations Manager at GetIT and has over 6 years’ experience in organizing and running marketing campaigns in Asia. As the key support to our production team her contributions in keeping the operational aspects of GetIT well-oiled and running smooth enables our consultants to focus on what they do best – delivering the best possible to all our clients.

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Marco del Castillo

MarcoMarco is the storyteller and pen behind our campaigns. With theater and broadcast backgrounds, he knows how to set the stage for a good story, and tell it effectively.


  • farahchherawalla

    Your ideas, insights and content of white papers is very useful and enlightening. Is this something you secondarily or is this your full time business pursuit?

    • Anol Bhattacharya

      B2Bento is a group blog, for sharing our experience in B2B marketing. So it's neither a full time job, nor a completely business pursuit. Thanks for stopping by.

      • farahchherawalla

        Where are you based? What industry are you working in?

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  • Rachel Malaguit

    Hi guys, I’m Rachel, and I work for a branding strategy firm. Can we contribute or pitch branding or SME-related articles to your site? What’s your e-mail address? Thanks!

    • http://www.b2bento.com Anol Bhattacharya

      Hi Rachelu00a0nnPlease send in your article at b2bento [at] getitcomms [dot] comu00a0

      • Rachel Malaguit

        Hi Anol,nnSent the article already. Hope to get your team’s feedbacku00a0 soon. cheers!nnRachelu00a0

  • Michael

    Hey Anol,nnYou mentioned that we could import our entire mailing list or email database to Gist or Flowtown to see a breakdown of how many of them are on Facebook/Twitter/LinkedIn etc. nnFlowtown doesn’t have that service anymore, so that leaves us with Gist. How do we do this with Gist?

    • http://www.b2bento.com Anol Bhattacharya

      Login to Gist, go to Accounts > Other Contacts (https://gist.com/accounts/other). There you can Link your Google account, Salesforce, upload CSV/TSV/ VCF files.nnI am still using Flowtown, but they are not accepting new registrations as they are revamping the application. Stay tuned – we’ll post as soon as they are back in business.

      • Michael

        Yup, I have already successfully imported my mailing list under ‘Other Contacts’, but how do I see a breakdown of how many of them are on Facebook/Twitter/LinkedIn?

        • http://www.b2bento.com Anol Bhattacharya

          Well – that report format is only available in Flowtown.

          • Michael

            Hmm, you mean I can only import my database to Gist, but not see a breakdown of how many of them are on the different types of social media?nnI don’t actually need to see a report format….I’d just like to see how many of my customers are on FB/Twitter/LinkedIn.nnMany thanks for your support btw, you’re a true guru indeed!

          • Michael

            Any updates please, Anol? :)

          • http://www.b2bento.com Anol Bhattacharya

            Hi Michael – sorry for the late response. I can guess what you are trying to do, but it’s not possible with Gist. Wish Flowtown starst accepting new registration soon. Are you listening Ethan?

          • Michael

            Gotcha, thanks Anol. What’s listening Ethan?

          • http://www.b2bento.com Anol Bhattacharya

            Ethan is the CEO of Flowtown and a B2Bento reader. So Hope he will respond to you soon.

          • Michael

            Haha, yes Ethan! Please start accepting new registrations!!