About B2Bento

B2B marketing requires a different approach from conventional B2C marketing. In fact the B2B marketing space is evolving continuously, accommodating developments in the social media space, among others. This blog serves to capture the essence of this evolution. From the latest developments, reviews, tools and other cool stuff, to our take on what’s happening from an Asian perspective – B2Bento curates what’s out there into a neatly presented, healthy mix of stuff you can consume with minimal fuss. Here in B2Bento, you’ll find latest news, views and reviews of the B2B marketing space and social media scene in Asia – selected and customized just for you by the GetIT Comms team.

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Contributors

Anol Bhattacharya

Anol is CEO of GetIT and has 10+ years’ experience as a consultant for B2B social media strategy & implementation, web visualisation & design, interactive digital media for marketing and knowledge management infrastructure. He is also the brain behind SoulSoup.net.

Asuthosh Nair

Asuthosh is COO of GetIT and has over 7 years’ experience in the B2B marketing space and handles regular interactions with marketers and program managers in MNCs based in Asia. Asuthosh also holds the core responsibilities of managing GetITs projects to the high degree of satisfaction demanded by our clients, and ensuring continuing and developing new business with them.

Jaspreet Sidhu

Jaspreet is Marketing and Operations Manager at GetIT and has over 6 years’ experience in organizing and running marketing campaigns in Asia. As the key support to our production team her contributions in keeping the operational aspects of GetIT well-oiled and running smooth enables our consultants to focus on what they do best – delivering the best possible to all our clients.