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Herding cats – CRM, Social CRM, Data Hygiene and more [#B2BChat]

January 19, 2012

[updated with recap] Customer Relationship Management (CRM) is the strategy for managing interactions with sales prospects, current and past clients. The growing influence of social media channels such as Facebook, Twitter and LinkedIn has given rise to a new genre of CRM commonly referred to as Social CRM. Both “traditional” CRM and Social CRM rely [...]

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Integrated Marketing: Myth or Reality? [#B2BChat] (Updated with Recap)

December 1, 2011

Integrated marketing is often referred to as a strategy to unify different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. But, what does it really mean to us B2B marketers? Does it work as advertised? Is there a clear ROI to be derived from it? This week’s #B2BChat will attempt at shedding more light [...]

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SES Hong Kong – A Late Recap (Day 2)

October 4, 2011

 Previously – Recap of Day 1 Keynote Panel on B2B Lead Generation Moderator: Eddie Choi, SES Advisory Board & Managing Director of Frontiers Digital and panelists, Linda Kozlowski, Director of Global Marketing at Alibaba, Marcelo Wesseler, Head of E-Commerce Asia at RS-Component, and Peter Zapf, Chief Operating Officer of Global Sources B2B marketers in China [...]

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SES Hong Kong – A Late Recap (Day 1)

October 3, 2011

  SES Hong Kong, held over 21-22 September, is easily one of the best digital marketing conferences I have been at. Between many formal and informal meetings I managed to catch just three parallel tracks. So I’ve have missed out on some great presentations. Check out speaker line-up and pictures from the event. Extending your [...]

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#B2BChat: Quest for the Perfect B2B Marketing Cocktail

September 29, 2011

“50% of my marketing doesn’t work … I just don’t know which 50%” The quest for the holy grail of perfect marketing mix is still on, even in this digital marketing era, when everything is measurable.  We discuss recipes for the perfect B2B Marketing cocktail, using ingredients like social media, SEO, SEM, demography-based advertisements, offline [...]

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Facebook for B2B Marketing [#B2BChat Reloaded]

August 31, 2011

  Most of us are still going gaga over Google +, the new kid on the social media block. Of course, all this talk about the new upstart is just natural and expected. But in spite of the buzz surrounding Google +, Facebook remains at the top of the social networking hierarchy. That’s why B2B [...]

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The Power Of Focus

August 1, 2011

  Guest Post by Jacky Tai, principal consultant of StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. If you want to build a strong brand, you need to be focused.  And being focused means you have to take a stand.  When you stand for something, you cannot stand for other [...]

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