B2Bento
Asuthosh has had an all-encompassing stint in GetIT, from projects to account management, consulting, business development and client relationships. His sense of storytelling coupled with Engineering background enables him to design marketing solutions and convey a wide range of information across a wide audience spectrum.
Campaigns continue to rule in B2B marketing. Content, on the other hand, remains an afterthought for most of us. Something that we think about after the campaign mechanics, metrics and tactics have been set. But our customers are now connected like never before. Their buying behaviour shifts often and is influenced, however subtly, through forces … [Read more...]
I may be a lousy cook, but am a huge fan of good cooking shows. Why? Because I get many useful business lessons from world class chefs. Here are nine things chefs can teach us about effective content marketing: #1 - There is no secret recipe Share everything. Chefs share their recipes, write books, host TV shows, and release iPad apps. Being … [Read more...]
2012 saw several advances made in B2B marketing. B2Bento surveyed some of these and we feature a selection of our best from the year. Thanks to all who tune in to us. Here's to a superb 2013! Infographic Cheat Sheet: Marketing Metrics That Matter If you’re finding it difficult to make sense of marketing metrics in a business context, … [Read more...]
Marketers often view design (and designers) with suspicion. Pixel pushers, flaky, highfalutin - are often the unfortunate terms of endearment for design and designers. But, thanks to a viewing of the acclaimed documentary, Design Thinking, graciously arranged by Pebble Road, B2Bento got a special insight into the world of design. And, as it … [Read more...]
The marathon B2Bento chat conversation with Vikas Gulati from Vserv.mobi and Sanchit Sanga from Mindshare, concludes with the role of content and content strategy in marketing, effective attribution techniques, and some words of wisdom for the new crop of graduates entering the business world. (B2Bento: Anol Bhattacharya, VG: Vikas Gulati, … [Read more...]
While almost everyone in the B2B marketing world discusses 'earned media', a large portion of marketing budgets continue to be allocated to paid media such as SEM, banner adverts, print ads, etc. Are they still relevant? What about their ROI? In this week’s B2B chat, we discuss: Allocation of budgets for media placements. Is it optimum? … [Read more...]
In this second part of the B2Bento chat with Vikas Gulati from Vserv.mobi and Sanchit Sanga from Mindshare, the conversation continues around the shifting demands placed on marketers on account of changing consumer behaviour in web, mobile and social. (B2Bento: Anol Bhattacharya, VG: Vikas Gulati, SS: Sanchit Sanga) B2Bento: You’ve … [Read more...]
In a haze about heat maps, CTRs, bounce rate, CPCs, cost to sales, etc.? If you're finding it … [Read More...]
In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months … [Read More...]
You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM … [Read More...]
Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those … [Read More...]
We are back again with the annual State of Marketing Singapore Industry Report 2011. We look at the … [Read More...]
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