Asuthosh

B2B Marketing Case Study – Part 1: Social Media Marketing

October 17, 2011

  This is the first in a series of posts on B2B marketing case studies, where we feature some of our recent engagement in the space and share our learnings. We encourage you to pitch in with your comments and stories of a similar vein. Making Social Media Work for Marketing When Cisco Asia Pacific [...]

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GetIT Comms at SES Hong Kong: Sep 21 – 22

September 14, 2011

When the Asia Pacific region thinks Search and Social Marketing, they think SES Hong Kong. Continuing with the success of the inaugural event last year, SES Hong Kong 2011 from Sep 21st  – 22nd gathers over 40 industry experts, who will discuss the latest marketing trends, best practices, technology and innovation. From the conference site: [...]

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Social Media for B2B Marketing V2.0 – Free eBook

September 7, 2011

In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use [...]

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Social Media for Business – a B2Bento INKAST

August 19, 2011

You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM (we think). Using filmed ink sketching and voiceover narration, this video takes you through getting your social media engagement off to a quick start.  Hat tip to RSA Animate for inspiration! If you have got lots (of good stuff) [...]

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Infographic: Lead Nurturing in Plain English

July 11, 2011

Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those leads she’s worked hard to generate, of which a sizable portion are summarily neglected by sales teams. “That was a pot of gold right there!” she would retort. And she is right, almost. But she has a [...]

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#B2BChat – May 19, 2011: B2B Marketing Integration – The Holy Grail?

May 19, 2011

Inspired by #B2BChat LinkedIn Group member Howard Sholkin’s (@hsholkin) suggestion, this week’s chat sets about on discovering/establishing the holy grail of B2B marketing integration. We will discuss: Are your B2B marketing activities (social media / PR / PPC Ads / content marketing) integrated / synchronized? If yes – how? If not – why? What are the roadblocks? [...]

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Content marketing may supplant traditional marketing soon

May 13, 2011

Excellent infographic from the Marketo folks: Full post here

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