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The following article was contributed by guest author Randy Tanudibrata, Interactive Designer at GetIT Comms. Facebook, as one of the most interesting company that is rapidly changing, just announced another new feature on their platform. Facebook will change their fan page format into Timeline format. On December 15, Facebook announce Timeline … [Read more...]
The following article was contributed by guest author Annabel Tan, intern at GetIT Comms. According to one of my grey-haired colleagues, once upon a time in a millennium not too long ago customer relationships were managed almost as simply as "If you like our products, tell your friends. If you don't like them, tell us". Customer Relationship … [Read more...]
Guest Post by Jacky Tai, principal consultant of StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. If you want to build a strong brand, you need to be focused. And being focused means you have to take a stand. When you stand for something, you cannot stand for other things. Being focused … [Read more...]
Guest Post by Jacky Tai, principal consultant of StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. I remembered one presentation made by my colleague to a B2B company some years back. Five minutes into the presentation, he was asked this question, “Excuse me, we are not selling Coca-Cola, you know? … [Read more...]
Guest Post by Sharon Lim, research analyst at StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. Your brand holds the key to the success of a business in a competitive market that no longer relies in distinguishing products or services based on quality and functional benefits alone. Here are some key … [Read more...]
Guest Post by Lesley Tian from StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. As companies constantly seek ways to stay relevant with market trends, its adoptive capacity, that is, its ability to adopt new business models and technologies and tap upon certain market trends, gains increasing importance. … [Read more...]
In a haze about heat maps, CTRs, bounce rate, CPCs, cost to sales, etc.? If you're finding it … [Read More...]
In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months … [Read More...]
You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM … [Read More...]
Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those … [Read More...]
We are back again with the annual State of Marketing Singapore Industry Report 2011. We look at the … [Read More...]
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