Marco

Celebrating Search and Social Marketing: SES Singapore 2011 Cliff Notes (Event Recap)

November 28, 2011

The first ever SES conference to be held in Singapore was a resounding success. Kudos to the wonderful folks at Incisive Media for delivering yet another fantastic serving of the latest trends, best practices, industry insights and integration strategies in the fields of search and social marketing. SES Singapore 2011 was an exhilarating affair that [...]

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SES Singapore 2011 – Day 2: Fundamentals Track – Live Blog

November 23, 2011

B2Bento brings you Day 2 of the Fundamentals track. Expect to have a good serving of the latest trends, innovations and best practices from the finest thought leaders in search and social marketing. Check out the main post for the opening address and keynote panel as well as the live coverage of Track 2. [3:30pm] “Innovation in mobile [...]

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SES Singapore 2011 – Day 1: Fundamentals Track – Live Blog

November 22, 2011

B2Bento brings you a summary of Day 1, and this post covers Track 1: Fundamentals. Expect to have a good serving of the latest trends, innovations and best practices from the finest thought leaders in search and social marketing. Check out the main post for the opening address and keynote panel as well as the [...]

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Notes from NSMC 2011: “Why social media ROI metrics isn’t so simple”

November 15, 2011

As the recently concluded NSMC 2011 would attest, social media and mobile are still two of the biggest and most talked about topics in town. Although marketers are starting to feel that social is passing its peak in terms of being the flavor of the times (with mobile steadily posing to eclipse it), we can [...]

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National Sales and Marketing Congress 2011 (NSMC) – Day 2 Field Report

November 2, 2011

Day 2 of NSMC 2011 is underway! Damien Cummings and Vaasu Gavarasana opened up the first half of the day. And from the way things are going, tons of great insights are on the way. B2Bento is here to bring you updates of Day 2 straight from the sidelines as they happen. *[Final Update]* That’s [...]

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National Sales and Marketing Congress 2011 (NSMC) – Day 1 Field Report

November 1, 2011

At last, Day 1 of the 2011 National Sales and Marketing Congress has kicked off! The atmosphere here at Carlton Hotel is abuzz with excitement and anticipation. With a great mix of speakers, topics and people, the Digital Marketing Sessions of this year’s NSMC is definitely something worth following. B2Bento brings you a summary of [...]

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B2B Marketing Case Study – Part 3: The Power of an Infographic

October 27, 2011

  This post is part of our B2B marketing case study series, where we feature some of our recent engagement in the space and share our learnings. Feel free to pitch in with your thoughts and stories of a similar vein. The Client Cisco Connected Learning is one of the industry solutions of multinational tech [...]

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