B2B Technology Marketing Journal
Author

Suraj

After graduating with a Bachelor’s in Science, Suraj decided to explore the startup scene in Singapore, developing interactive educational content for clients in the medical, education and entertainment industries. He joined the GetIT team to use his writing and visual storytelling skills to contribute to their content creation department.
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6 Approaches To Storytelling In B2B Marketing

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The claim that facts and rationalisations alone decide business purchases is a myth. In every purchase (even in B2B), people make the decisions, not companies. And good storytelling is what drives people to make decisions.
Stories have a universal power… Read more

B2B Technology Marketing Journal
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