bentouHeader

B2B Marketing Workshops: Learn the ins and outs of using digital to build demand, grow opportunities, engage prospects, and retain customers.

B2B Marketing Workshop sessions are available in-person and (soon-to-come) online.

Get notified of our next public workshop!

Arrange in-house workshops for your organisation.

B2B Marketing Workshop Topics

graph1

Lead Generation

Seed the ground with potential.
Learn how to profile your audiences, capture their interest, and drive them to your sales funnel – all you need to know to fill your pipeline with qualified leads.

graph2

Content Marketing

Be the voice your customers trust.
Learn about the various types of content – static and interactive – you can use to put your value proposition across, and how to gauge their impact on your audience.

graph3

Lead Nurturing

Secure the deals that got away.
Learn the techniques of lead lifecycle management, and cultivating relationships to gradually move potential buyers down the funnel.

graph4

Marketing Automation

Leave repetition to the machines.
Watch how to give your campaigns an efficiency boost with a practical demo of an automated marketing intelligence platform.

graph5

B2B Social Media

Maximise the power of this often misused channel.
Learn the best practices on engaging with the crowd and gaining the most exposure for your brand.

graph6

Sales Enablement

Bridge the age-old gulf between marketing and sales.
See how you can give your deal-closers that competitive edge, and how to glean valuable insights from their experiences.

graph7

Partner Marketing

Forge that win-win situation with your allies.
Discover ways to effectively communicate with channel partners and drive success through collaboration.

graph8

Metrics And Analytics

Get measurable results, with measurable methods.
Slice through the statistics to find out what really matters for your business – and how you can use them to drive improvement.

Speaker Profile

Anol Bhattacharya

CEO, GetIT Comms

For the last 12+ years Anol has consulted hi-tech and telco clients (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, StarHub, Dimension Data etc.) on behalf of GetIT (Singapore) in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives and user experience design.

He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, and AsiaOne, and is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and social media scene in Asia.

Anol has spoken as a keynote speaker at major marketing conferences across the region including Click Asia Summit (Mumbai), AdTech (Singapore), SES (Hong Kong, Singapore), MIS-NSMC, SiTF Workshop, and BritCham Singapore.

[testimonialswidget_widget refresh_interval=8]