“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why – they’re like ‘best buds’ who have many things in common. In particular, both have to:
- educate readers,
- be relevant to readers,
… Read more
Letting your customers tell the story for you is, and will always be, among the strongest ways to promote your brand. It gets around people’s innate skepticism, and it doesn’t take much to tap success that’s already there.
Gold breeds… Read more
Web, email, social media – everything is measurable to a marketer these days, so can you say information overload? How do you know which of all those metrics mean business for your business?
In August 2012, we published Marketing Metrics… Read more
In this slight diversion from the usual series on B2B marketing, we present a view on how to run an effective social marketing campaign on Facebook targeted at individual customers, as opposed to businesses.
HGST (a Western Digital company,… Read more
We resume our series of posts on B2B marketing case studies, where we feature some of our recent engagement in the space and share our learnings.
In Part 4 of this case study series (Part 3 here), we describe how… Read more