B2B Technology Marketing Journal
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more
In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference.
The… Read more
For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into… Read more
We recently covered how you can use data visualisation to blow-up user engagement. Getting started is incredibly easy. Just sign-up for a DataWrapper account, insert data, and you’ve got yourself a great little visual that represents at least a full-page… Read more
Have you ever wanted to add data visualisations, quizzes, surveys, and infographics to your content and achieve greater engagement — in just 15 minutes? You can.
But why do this extra work? Because if creating content is hard, then creating… Read more
B2B Technology Marketing Journal