Harnessing the power of Account Based Marketing

Written by Leo Boon Yeow July 11, 2016

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalised messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress… Read more

Nurture a B2B Customer Journey, One Micro-Moment at a Time

$Predictions 2017$

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Written by Ishan Bhattacharya June 30, 2016

In the B2B space, a need to buy a product triggered solely by emotion cannot culminate in a purchase. But, a prolonged engagement, especially at the right moments, through thoughtful and sensitive content, can make a lot of difference. The… Read more

Why B2B Business Blogging is Still Not Dead

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Written by Ishan Bhattacharya June 8, 2016

For businesses that think writing blogs is passé, it’s time to reconsider. Enterprise blogs are more than just content pieces. They are a means to an end, the end being leads. Effective blogs with rich content can convert web-traffic into… Read more

Data Visualisation should be a B2B marketer’s best friend

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Written by Leo Boon Yeow May 24, 2016

We recently covered how you can use data visualisation to blow-up user engagement. Getting started is incredibly easy. Just sign-up for a DataWrapper account, insert data, and you’ve got yourself a great little visual that represents at least a full-page… Read more

Content Marketing Tips: 3 Simple Tools To Increase Engagement

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Written by Sunil Shah May 5, 2016

Have you ever wanted to add data visualisations, quizzes, surveys, and infographics to your content and achieve greater engagement — in just 15 minutes? You can. But why do this extra work? Because if creating content is hard, then creating… Read more

B2B Technology Marketing Journal – B2Bento

B2B Technology Marketing Journal

Category Archives: Content Marketing

Harnessing the power of Account Based Marketing

Why B2B Business Blogging is Still Not Dead

Data Visualisation should be a B2B marketer’s best friend

Content Marketing Tips: 3 Simple Tools To Increase Engagement