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Best of B2Bento 2011

December 22, 2011

The first year of this decade is about to bid us adieu. Time for work to wind down (ever so slightly at least) and festivities to take centre stage. Friends and family get together to forget misgivings and forge relationships anew. We take stock of accomplishments past, take charge of new responsibilities and set new [...]

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Celebrating Search and Social Marketing: SES Singapore 2011 Cliff Notes (Event Recap)

November 28, 2011

The first ever SES conference to be held in Singapore was a resounding success. Kudos to the wonderful folks at Incisive Media for delivering yet another fantastic serving of the latest trends, best practices, industry insights and integration strategies in the fields of search and social marketing. SES Singapore 2011 was an exhilarating affair that [...]

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Social Media for B2B Marketing V2.0 – Free eBook

September 7, 2011

In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use [...]

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Social Media for Business – a B2Bento INKAST

August 19, 2011

You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM (we think). Using filmed ink sketching and voiceover narration, this video takes you through getting your social media engagement off to a quick start.  Hat tip to RSA Animate for inspiration! If you have got lots (of good stuff) [...]

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Infographic: Lead Nurturing in Plain English

July 11, 2011

Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those leads she’s worked hard to generate, of which a sizable portion are summarily neglected by sales teams. “That was a pot of gold right there!” she would retort. And she is right, almost. But she has a [...]

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State of Marketing 2011 – Survey Results

June 14, 2011

We are back again with the annual State of Marketing Singapore Industry Report 2011. We look at the state of marketing in Singapore today and how marketing strategies and tactics have changed since the survey done in 2010. View/download the full survey report from Scribd. State of Marketing : Industry survey report : Singapore 2011 [...]

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SingMood – How is Singapore feeling today?

June 2, 2011

After some serious B2B marketing posts, it’s time to have some fun. Measuring and analyzing social buzz, sentiment and influence for companies and products is part of our daily job. This time we are on a journey to use the serious tools for a fun, free and open source project, named Singmood! Is it possible [...]

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