How To

#B2BChat: Quest for the Perfect B2B Marketing Cocktail

September 29, 2011

“50% of my marketing doesn’t work … I just don’t know which 50%” The quest for the holy grail of perfect marketing mix is still on, even in this digital marketing era, when everything is measurable.  We discuss recipes for the perfect B2B Marketing cocktail, using ingredients like social media, SEO, SEM, demography-based advertisements, offline [...]

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Social Media for B2B Marketing V2.0 – Free eBook

September 7, 2011

In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use [...]

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Facebook for B2B Marketing [#B2BChat Reloaded]

August 31, 2011

  Most of us are still going gaga over Google +, the new kid on the social media block. Of course, all this talk about the new upstart is just natural and expected. But in spite of the buzz surrounding Google +, Facebook remains at the top of the social networking hierarchy. That’s why B2B [...]

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The Ingredients of a Killer B2B Case Study

August 29, 2011

Case studies are an essential part of your content marketing arsenal, especially if you are navigating the world of B2B where products and services are usually tailored. Case studies are empathic content that effectively conveys your capabilities as a solutions provider. That’s because the use of your client’s voice lends credence to the authenticity and [...]

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Social Media for Business – a B2Bento INKAST

August 19, 2011

You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM (we think). Using filmed ink sketching and voiceover narration, this video takes you through getting your social media engagement off to a quick start.  Hat tip to RSA Animate for inspiration! If you have got lots (of good stuff) [...]

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#B2BChat: Google+: First Impressions and Predictions for B2B Marketing Usage

July 21, 2011

  Just 22 days old and Google+ is already being lauded as a success, at least by the early adopters and the “geek-arati”. This week’s #B2BChat attempts to cut through the hype and hoopla and probe into the real utility of its features, as these stand currently. Our opinions are bound to change over time [...]

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Infographic: Lead Nurturing in Plain English

July 11, 2011

Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those leads she’s worked hard to generate, of which a sizable portion are summarily neglected by sales teams. “That was a pot of gold right there!” she would retort. And she is right, almost. But she has a [...]

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