Interview

SiTF Social Media Marketing Workshop P2: Benjamin Koe

November 15, 2010

Judging from all the great monitoring tools available out there in the competitive market, it’s obvious that metrics in social media has taken off and is consistently getting better as time goes by. So it’s also no surprise that whenever there is talk about the intersection of social media and business, metrics will always pop [...]

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SiTF Social Media Marketing Workshop P1: Anol

November 11, 2010

The recently concluded Social Media Workshop, which was organised by SiTF in partnership with GetIT Comms and Tata Communications, was a fascinating excursion into the fast-moving world of social media (for business), metrics and analytics. The event was kick started with a welcome note from Roderick Chia (DMC Chairman) and a brief talk from Alex [...]

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Anshul Jain (ThoughtBuzz) on social media metrics and monitoring

October 22, 2010

Judging from the amount of stuff that we wrote, it’s obvious that B2Bento had a great time during the recently concluded Social Media World Forum Asia. It was a hectic mix between meeting great people, hearing influential minds speak about social media (and the impact that it has on almost everything), and just plain unadulterated [...]

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Ashley Lim (Brandtology) on monitoring social media conversations

October 14, 2010

During the past few weeks, the folks here at B2Bento have really been swirling in a whirlwind of tight but exciting deadlines. Things were so hectic that it is only till now that we had the luxury of time to focus on the great interviews that we did during our wonderful run at the recently [...]

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Exclusive Interview: Asuthosh and Santo on content for B2B Marketing (Part 3 of 3)

September 29, 2010

After the dust from the flurry that was the Social Media World Forum Asia has settled down, we arrive finally at the last instalment of our exclusive interview with Asuthosh Nair and Santo Thie. In parts one and two, they covered a variety of topics that ranged from a general overview of B2B Marketing content [...]

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Exclusive Interview: Asuthosh and Santo on Recipes of great B2B content (Part 2 of 3)

September 14, 2010

This is part two of our exclusive interview with Asuthosh Nair and Santo Thie. In part one … we had them discuss their general take or overview on B2B marketing content. To say the least, it was quite a warm up indeed as the two, especially Asuthosh, technically dived into the topic like divers competing [...]

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Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project Manager, GetIT Comms) – Part 1 of 3

September 3, 2010

To smash the proverbial champagne bottle on our new toy, a shiny condenser microphone that had me doing my best “Band Aid” impersonation when it arrived, the folks here at B2Bento have decided to use it immediately in an exclusive interview. So we have selected not one but two (yes two!) of our colleagues and set [...]

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