B2Bento
At B2Bento we generally don’t talk much about paid media. It may well be the time for us to pay more attention to it now. Paid digital advertisements are now cheaper, better and way more effective than they have ever been. They have better analytics and targeting mechanisms making it essential for us B2B marketers to look at our digital media … [Read more...]
In the first post on flipping the funnel we talked about identifying persona gaps and running campaigns to fill those. In part 2 we will delve into content strategy, social engagement, client testimonials and product or solutions case-studies. Content Strategy Before we get down to the nitty-gritty tactical details it is important to take a … [Read more...]
Campaigns continue to rule in B2B marketing. Content, on the other hand, remains an afterthought for most of us. Something that we think about after the campaign mechanics, metrics and tactics have been set. But our customers are now connected like never before. Their buying behaviour shifts often and is influenced, however subtly, through forces … [Read more...]
We are familiar with the funnel illustration in business graphics as used to articulate parts of the sales or lead generation process. Most of these infographics end with the conversion of the lead into a customer but is that the only happily-ever-after that businesses should aim for? In this series of posts on flipping the funnel we take a look … [Read more...]
There is a scene in Minority Report, where an advertisement 'follows' the character wherever he goes. The information displays along his journey show a particular advertisement targeting him as he passes them. I remember watching this on DVD and chatting with my father as to how feasible it would be (this was in 2003). I said that a person just … [Read more...]
Email marketing is passe. Blogs are going the way of the dinosaurs. RSS feeds are yesterday’s news. We keep hearing such proclamations from marketers, marketing consultants and gurus, and even management consultants about how a particular technology or trend is fading. When I hear a technology declared dead though, I think that’s one we should … [Read more...]
Design thinking is an amalgamation of three aspects of design – Visceral, Behavioral and Reflective. This trifecta comes into immediate play whenever we decide to buy a product or solution, be it for business or personal use. ...human attributes result from three different levels of brain mechanism: the automatic, prewired layer, the … [Read more...]
In a haze about heat maps, CTRs, bounce rate, CPCs, cost to sales, etc.? If you're finding it … [Read More...]
In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months … [Read More...]
You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM … [Read More...]
Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those … [Read More...]
We are back again with the annual State of Marketing Singapore Industry Report 2011. We look at the … [Read More...]
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