It was great to be a part of this week’s #B2BChat. The topic was about creating great (if not yet viral) videos for B2B. The conversation was frenetic, informative and fun and it was indeed quite exciting to partake in an event such as this. There were several key points discussed and, as expected, the answers kept coming in at a hectic pace.
The chat revolved around several topics like scenarios where B2B videos can go viral, the advantages between slick or raw production styles, the differences between in-house and out-sourced content, techniques and “secret” recipes, etc.
This is a summary adapted from the complete transcript and if you want to read it you can just drop by here. Here are some highlights.
When and where do we use video for B2B marketing?
@billrobbSAP : My gripe is that u can’t “create a viral video”. u create a compelling video that hopefully ur community makes viral.
@martinehunter : training, testimonials, factory tours, case studies, product demos, production schematics, should be short, concise
@fearlesscomp : I believe customer videos need to be front and center on websites
@asuthosh : when video tells a compelling story, when customers are willing to be featured. When authenticity is key
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