News

SingMood – How is Singapore feeling today?

June 2, 2011

After some serious B2B marketing posts, it’s time to have some fun. Measuring and analyzing social buzz, sentiment and influence for companies and products is part of our daily job. This time we are on a journey to use the serious tools for a fun, free and open source project, named Singmood! Is it possible [...]

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Social Media Marketing Workshop by Digital Vidya (June 9 & 10)

June 2, 2011

If you are thinking of using Social Media for your business, or just curious about what Social Media can do, this is the place to go. Known for their    hands-on experience, Digital Vidya’s Social Media Marketing workshop will be nothing you’ve ever encountered. After the phenomenal success of its first Social Media Marketing workshop in [...]

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State of Marketing 2011 – B2Bento & SiTF Singapore Industry Survey

April 11, 2011

B2Bento and SiTF are happy to announce the State of Marketing – Singapore Industry Survey is back. Thanks to the overwhelming response and positive feedback to the 2010 edition of our survey we are pleased to invite you to take part in the 2011 edition of our survey. We are interested in finding out how [...]

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Riding the Social Media Wave : B2Bento’s 1st event is almost here!

March 9, 2011

For the longest time, especially on this side of the pond (APAC), marketing professionals have always longed for a great platform wherein they can come together and mix with brilliant thought leaders of the B2B marketing arena as well as to get to know the latest information surrounding hot topics like social media marketing. Also, [...]

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#B2BChat Reloaded: Sales and Marketing Alignment

February 16, 2011

UPDATE: Transcript of #B2BChat on Sales and Marketing Alignment. Thanks to all who joined! In most B2B organizations, marketing and sales tend to work in silos, rarely talking to each other. They tend to be smug about the validity and effectiveness of what they do and don’t see why they should be working together at [...]

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Mumbai Memories: Click Asia Summit 2011 Event Recap

January 25, 2011

For a brief moment in time (Jan 20-22), Mumbai was situated right smack in the center of the Asian Digital Marketing universe as people from all walks of the digital and mobile marketing landscape converged inside the gorgeous Taj Lands End for Click Asia Summit 2011. The event was a packed affair that included two [...]

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Click Asia Summit 2011 – Day 2 Field Report

January 21, 2011

Day 2 has arrived and everyone is buzzing with excited energy. Mainly because the opening keynote will be delivered by none other than Gillian Muessig, the same charismatic and brilliant speaker who wowed the crowd yesterday with her presentation. The day looks promising from the get-go. B2Bento brings you a summary of Day 2 as [...]

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