Opinion & Review

The Power Of Focus

August 1, 2011

  Guest Post by Jacky Tai, principal consultant of StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. If you want to build a strong brand, you need to be focused.  And being focused means you have to take a stand.  When you stand for something, you cannot stand for other [...]

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#B2BChat: Google+: First Impressions and Predictions for B2B Marketing Usage

July 21, 2011

  Just 22 days old and Google+ is already being lauded as a success, at least by the early adopters and the “geek-arati”. This week’s #B2BChat attempts to cut through the hype and hoopla and probe into the real utility of its features, as these stand currently. Our opinions are bound to change over time [...]

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#B2BChat: A Fresh Look at Online advertising

June 30, 2011

  Even as the use of social media marketing grows at scorching pace, online advertising shows no let up ($31.3 billion only in the US, up from $26 billion in 2010). How are B2B companies using online advertisement platforms? What’s working (and not working)? In this week’s #B2BChat, we discuss : Do you use or [...]

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A Timely update

May 3, 2011

Three months back, we reviewed Timely, a simple-to-use, fairly intelligent Twitter updater. Besides updating, it also did a good job of providing analytical reports of how your tweets are performing right down to re-tweets, clicks and reach. Now they go one up, actually two. Releasing today under the banner “The Stream”, are a couple of [...]

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#B2BChat on Stock-check: Fulfilled, Failed and False Promises of Social Media for B2B Marketing

April 13, 2011

Although we are still dabbling in several technologies and grappling with many issues, social media for B2B is no longer the shiny new thing. That need not be a bad thing considering it has yet to mature. If you think back to where we were 2-3 years back, things have changed, and very quickly at that. In [...]

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#B2BChat Reloaded: Sales and Marketing Alignment

February 16, 2011

UPDATE: Transcript of #B2BChat on Sales and Marketing Alignment. Thanks to all who joined! In most B2B organizations, marketing and sales tend to work in silos, rarely talking to each other. They tend to be smug about the validity and effectiveness of what they do and don’t see why they should be working together at [...]

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Timely – an intelligent Twitter update scheduler with analytics

February 10, 2011

In the continuing maturation of the social media marketing world we’ve seen the emphasis increase on validating your marketing efforts with analytics. Keeping this in mind the folks at FlowTown have unveiled their latest offering – Timely. Timely is an twitter updater which is simple to use, fairly intelligent and gives you analytical reports of [...]

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