Opinion & Review

A Timely update

May 3, 2011

Three months back, we reviewed Timely, a simple-to-use, fairly intelligent Twitter updater. Besides updating, it also did a good job of providing analytical reports of how your tweets are performing right down to re-tweets, clicks and reach. Now they go one up, actually two. Releasing today under the banner “The Stream”, are a couple of [...]

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#B2BChat on Stock-check: Fulfilled, Failed and False Promises of Social Media for B2B Marketing

April 13, 2011

Although we are still dabbling in several technologies and grappling with many issues, social media for B2B is no longer the shiny new thing. That need not be a bad thing considering it has yet to mature. If you think back to where we were 2-3 years back, things have changed, and very quickly at that. In [...]

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#B2BChat Reloaded: Sales and Marketing Alignment

February 16, 2011

UPDATE: Transcript of #B2BChat on Sales and Marketing Alignment. Thanks to all who joined! In most B2B organizations, marketing and sales tend to work in silos, rarely talking to each other. They tend to be smug about the validity and effectiveness of what they do and don’t see why they should be working together at [...]

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Timely – an intelligent Twitter update scheduler with analytics

February 10, 2011

In the continuing maturation of the social media marketing world we’ve seen the emphasis increase on validating your marketing efforts with analytics. Keeping this in mind the folks at FlowTown have unveiled their latest offering – Timely. Timely is an twitter updater which is simple to use, fairly intelligent and gives you analytical reports of [...]

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Starting 2011 with a BANG! : the GetIT Inbound Marketing Challenge

January 11, 2011

I believe that there will come an inevitable time when you will be asked to proverbially put your money where your mouth is. To be able to “walk the walk and talk the talk”, like how those sagacious old hands might say it. Well, that time came for us just a few weeks ago. The [...]

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Back to the basics: The B2B Website and Web Analytics [#B2Bchat Recap]

December 24, 2010

It’s quite comforting to realise that B2B Marketers are pivoting towards old-school B2B Marketing concepts and techniques while embracing current trends and technologies. That’s the kind of insight that envelops you like a warm blanket. Going back to the basics of B2B Marketing can surely give us a dose of renewed energy … a breath [...]

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#B2BChat: Back to the basics: The B2B Website and Web Analytics

December 22, 2010

UPDATE December 24, 2010: #B2BChat December 23, 2010 Transcript As a new year dawns, B2B marketers are championing the idea of returning to the basics of B2B marketing. Managing websites, landing pages, email marketing etc., using a scientific approach will gain importance. Tools for analytics will get better leading to a better grasp on how [...]

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