Theory & Practice

SEO 2012

April 20, 2012

The search engine landscape has changed considerably since the days of the “Wild Wild Web” back in the early ’90s when the crown was still up for grabs. For some of us names like Archie, Altavista, Lycos, Magellan and even the funkier DogPile may cause a bad case of misty eyes and nostalgia. (Wikipedia has [...]

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Facebook for B2B – The Times They Are a-Changin’: this week’s #B2BChat – [Thu, Mar 8 at 8 pm EST]

March 9, 2012

Updated with Transcript On 30 March all Facebook fan pages will be automatically moved to Facebook Timeline format. As B2B Marketers we can no longer define a default landing page but must use the Timeline features to our best advantage. On the plus side we now have a large banner image area plus a smaller [...]

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Creating a Consumer Profile [Better Writing with Jeremy Ep II]

February 6, 2012

Welcome back to our series of articles on the principles of better writing. In our first article we looked at process and motivations behind writing product reviews. In this article we take a step back and look at one of the foundations of writing any copy whether it is a product review, a business to [...]

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Writing Product Reviews [Better Writing with Jeremy Ep I]

January 31, 2012

  With this post we introduce the latest member of the B2Bento team, Jeremy Tarrier (@JeremyTarrier), who’s joined us this year as the lead content manager. Deviating slightly from regular programming, we present the first in a series of posts on “Better Writing with Jeremy” . We look forward to your feedback. Have you ever [...]

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Notes from NSMC 2011: “Why social media ROI metrics isn’t so simple”

November 15, 2011

As the recently concluded NSMC 2011 would attest, social media and mobile are still two of the biggest and most talked about topics in town. Although marketers are starting to feel that social is passing its peak in terms of being the flavor of the times (with mobile steadily posing to eclipse it), we can [...]

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B2B Marketing Case Study – Part 3: The Power of an Infographic

October 27, 2011

  This post is part of our B2B marketing case study series, where we feature some of our recent engagement in the space and share our learnings. Feel free to pitch in with your thoughts and stories of a similar vein. The Client Cisco Connected Learning is one of the industry solutions of multinational tech [...]

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B2B Marketing Case Study – Part 2: Rapid Survey Solution

October 21, 2011

  This post is part of our B2B marketing case study series, where we feature some of our recent engagement in the space and share our learnings. Feel free to pitch in with your thoughts and stories of a similar vein. CyberSource, the largest eCommerce payment management company in the world, offers a complete portfolio [...]

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