Theory & Practice

B2B Marketing Case Study – Part 1: Social Media Marketing

October 17, 2011

  This is the first in a series of posts on B2B marketing case studies, where we feature some of our recent engagement in the space and share our learnings. We encourage you to pitch in with your comments and stories of a similar vein. Making Social Media Work for Marketing When Cisco Asia Pacific [...]

Read the full article →

SES Hong Kong – A Late Recap (Day 2)

October 4, 2011

 Previously – Recap of Day 1 Keynote Panel on B2B Lead Generation Moderator: Eddie Choi, SES Advisory Board & Managing Director of Frontiers Digital and panelists, Linda Kozlowski, Director of Global Marketing at Alibaba, Marcelo Wesseler, Head of E-Commerce Asia at RS-Component, and Peter Zapf, Chief Operating Officer of Global Sources B2B marketers in China [...]

Read the full article →

SES Hong Kong – A Late Recap (Day 1)

October 3, 2011

  SES Hong Kong, held over 21-22 September, is easily one of the best digital marketing conferences I have been at. Between many formal and informal meetings I managed to catch just three parallel tracks. So I’ve have missed out on some great presentations. Check out speaker line-up and pictures from the event. Extending your [...]

Read the full article →

Social Media for B2B Marketing V2.0 – Free eBook

September 7, 2011

In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use [...]

Read the full article →

The Ingredients of a Killer B2B Case Study

August 29, 2011

Case studies are an essential part of your content marketing arsenal, especially if you are navigating the world of B2B where products and services are usually tailored. Case studies are empathic content that effectively conveys your capabilities as a solutions provider. That’s because the use of your client’s voice lends credence to the authenticity and [...]

Read the full article →

The Power Of Focus

August 1, 2011

  Guest Post by Jacky Tai, principal consultant of StrategiCom, a leading B2B brand strategy consulting company with offices across the globe. If you want to build a strong brand, you need to be focused.  And being focused means you have to take a stand.  When you stand for something, you cannot stand for other [...]

Read the full article →

Infographic: Lead Nurturing in Plain English

July 11, 2011

Stop a B2B marketer in her tracks and ask what needles her most. Chances are it is those leads she’s worked hard to generate, of which a sizable portion are summarily neglected by sales teams. “That was a pot of gold right there!” she would retort. And she is right, almost. But she has a [...]

Read the full article →

← Previous Entries

Next Entries →