Videos

Social Media for Business – a B2Bento INKAST

August 19, 2011

You have seen our infographic, Quickstart Guide to Social Media for Business. Now watch our INKASTTM (we think). Using filmed ink sketching and voiceover narration, this video takes you through getting your social media engagement off to a quick start.  Hat tip to RSA Animate for inspiration! If you have got lots (of good stuff) [...]

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SingMood – How is Singapore feeling today?

June 2, 2011

After some serious B2B marketing posts, it’s time to have some fun. Measuring and analyzing social buzz, sentiment and influence for companies and products is part of our daily job. This time we are on a journey to use the serious tools for a fun, free and open source project, named Singmood! Is it possible [...]

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3 Pillars of B2B Enterprise Marketing

June 1, 2011

B2Bento was in Mumbai in January 2011 for Click Asia Summit 2011 and here’s the video of Anol’s presentation at the summit (along with Neil Burton of Web Spiders UK). Anol discusses the 3 Pillars of B2B Enterprise Marketing: Lead Nurturing, Social Media & Content Marketing. And you can refer to his presentation slides below. [...]

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Alignment between Social Media Perception and your Brand Positioning – a Litmus Test [Screencast]

May 24, 2011

We no longer have absolute control over our brand. It’s fascinating (and nostalgic) to look back just a decade ago and marvel at how easy it was to manage media perception through your PR Rolodex. Today, everyone is a publisher and within this highly opinionated social media sphere, it is challenging to ascertain and measure [...]

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Video Spotlight: What is Revenue Performance Management?

March 16, 2011

Recently, the fantastic folks at Software Advice had a wonderful whiteboard session with Jon Miller, VP and co-founder of Marketo, wherein he talked about a hot and timely topic which is Revenue Performance Management (aka RPM). They filmed the sessions and posted them on their marketing automation blog. The result was a nice three-part video [...]

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SiTF Social Media Marketing Workshop P2: Benjamin Koe

November 15, 2010

Judging from all the great monitoring tools available out there in the competitive market, it’s obvious that metrics in social media has taken off and is consistently getting better as time goes by. So it’s also no surprise that whenever there is talk about the intersection of social media and business, metrics will always pop [...]

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SiTF Social Media Marketing Workshop P1: Anol

November 11, 2010

The recently concluded Social Media Workshop, which was organised by SiTF in partnership with GetIT Comms and Tata Communications, was a fascinating excursion into the fast-moving world of social media (for business), metrics and analytics. The event was kick started with a welcome note from Roderick Chia (DMC Chairman) and a brief talk from Alex [...]

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