Whitepaper

Social Media for B2B Marketing V2.0 – Free eBook

September 7, 2011

In early 2010, we published a whitepaper on Social Media for B2B Marketing. Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use [...]

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Video Case Study for B2B Marketing: Free Whitepaper Download

February 1, 2010

The use of video has been and still remains a strong medium through which to communicate your message. The success of YouTube and other UGC (user generated content) video sites where B2B marketers have launched their own channels show us that this remains a highly attractive and functional way to reach your customers, educate them [...]

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Social Media for B2B Marketing: Free Whitepaper

January 22, 2010

It’s here!  B2Bento’s whitepaper on Social Media for B2B Marketing. Download for free here. It distills some of the latest thinking and best practices, and offers suggestions to get started with social media – with particular emphasis on B2B marketing. Find out why social media is gaining influence in B2B marketing, and how you can [...]

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Free whitepaper: B2B Marketing for Hi-Tech and Telecommunications Companies

January 8, 2010

Download  a free whitepaper on B2B Marketing for Hi-Tech and Telecommunications Companies written by Asuthosh Nair & Jaspreet Sidhu of GetIT Comms Marketing for hi-tech and telco companies requires a different approach from conventional B2C marketing. One of the key challenges is to go beyond the immediate sale and look at growing the customer base [...]

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