translated by : Fred (@clfour)
|1. ESTABLISH YOUR GOALS
1a. GET INPUT FROM STAKEHOLDERS
Conduct interviews and internal surveys to find out what social media channels would best serve your company and your goals.
|2. WHERE ARE YOUR BUYERS?
|3. MAP INFLUENCES
||4. MAP RESPONSIBILITIES
|5. SET UP YOUR CHANNELSUse the internal survey results and buyers’ personae to determine which channels you will engage in, e.g., Facebook, Twitter, LinkedIn||6. ESTABLISH YOUR CONTENT STRATEGY
|7. ESTABLISH YOUR METRICS
||8. CUSTOMIZE YOUR CHANNELSSet up, customize and optimize your channels, e.g., multi-author blogging platform, customized FB page, YouTube channel, etc.|
|9. SET UP ENGAGEMENT FRAMEWORK
||10. DEVELOP A SOCIAL MEDIA POLICY
|11. PUBLISH YOUR INITIAL CONTENT
||12. MONITOR & MEASURESet up monitoring and measurement tools based on the metrics established earlier.|
|13. HARNESS THE POWER OF YOUR INTERNAL NETWORKS
||14. YOU ARE OFF!