Common sense may be common but putting it into practice is rarely so. We look at 7 uncommonly practised common sense issues when it comes to B2B marketing using social media. Keep these in mind before you embark on your social media initiatives.
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Continuing with our exclusive series featuring prominent B2B marketers in Asia, Mark Laudi shares with us his thoughts on B2B marketing and communication in relation to growing investor relations, the changing face of media, and tips and best practices on how to use different forms of media effectively for achieving your business goals.
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The Business Times, Singapore, features a piece by Anol on B2B social media. Appearing in the BT-Citibank Young Investors' Forum (and also on the AsiaOne website), the article covers how businesses can use social media to expand reach, fuel new offerings, and find more revenue.
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Lead nurturing is the lifeblood of B2B companies, especially those involved in selling complex solutions. Brian Carroll's Lead Generation for the Complex Sale, has some excellent guidance and practical solutions to getting lead nurturing right. We take a peek and give you a precis.
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