Creating a Consumer Profile [Better Writing with Jeremy Ep II]

February 6, 2012

Welcome back to our series of articles on the principles of better writing. In our first article we looked at process and motivations behind writing product reviews. In this article we take a step back and look at one of the foundations of writing any copy whether it is a product review, a business to [...]

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Webinar recap: 8 Content Initiatives You Need to Seriously Consider for 2012

February 3, 2012

Today I had the pleasure to attend a webinar “8 Content Initiatives You Need to Seriously Consider for 2012″.   Given that it was February 2nd 1 PM EST which was 2 AM the following day here in Singapore, I had an ample supply of black coffee on hand. Not that I needed it as [...]

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Writing Product Reviews [Better Writing with Jeremy Ep I]

January 31, 2012

  With this post we introduce the latest member of the B2Bento team, Jeremy Tarrier (@JeremyTarrier), who’s joined us this year as the lead content manager. Deviating slightly from regular programming, we present the first in a series of posts on “Better Writing with Jeremy” . We look forward to your feedback. Have you ever [...]

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Herding cats – CRM, Social CRM, Data Hygiene and more [#B2BChat]

January 19, 2012

[updated with recap] Customer Relationship Management (CRM) is the strategy for managing interactions with sales prospects, current and past clients. The growing influence of social media channels such as Facebook, Twitter and LinkedIn has given rise to a new genre of CRM commonly referred to as Social CRM. Both “traditional” CRM and Social CRM rely [...]

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Best of B2Bento 2011

December 22, 2011

The first year of this decade is about to bid us adieu. Time for work to wind down (ever so slightly at least) and festivities to take centre stage. Friends and family get together to forget misgivings and forge relationships anew. We take stock of accomplishments past, take charge of new responsibilities and set new [...]

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Integrated Marketing: Myth or Reality? [#B2BChat] (Updated with Recap)

December 1, 2011

Integrated marketing is often referred to as a strategy to unify different marketing methods such as mass marketing, one-to-one marketing, and direct marketing. But, what does it really mean to us B2B marketers? Does it work as advertised? Is there a clear ROI to be derived from it? This week’s #B2BChat will attempt at shedding more light [...]

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Celebrating Search and Social Marketing: SES Singapore 2011 Cliff Notes (Event Recap)

November 28, 2011

The first ever SES conference to be held in Singapore was a resounding success. Kudos to the wonderful folks at Incisive Media for delivering yet another fantastic serving of the latest trends, best practices, industry insights and integration strategies in the fields of search and social marketing. SES Singapore 2011 was an exhilarating affair that [...]

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