B2B Social media

Digital marketing predictions for 2011

December 8, 2010

2010 proved to be an eventful year with tectonic shifts resulting from developments in Facebook and Google, the continued rise of video, the tablet and smart phone wars, the proliferation of apps in mobile devices, and many more. From the way things are looking now, 2011 is shaping up to be quite the ride as [...]

Read the full article →

B2B marketing – 7 uncommonly practiced common sense issues

March 2, 2010

1. Social media is NOT another demand generation channel. By now most B2B marketers have found the social media ‘channels’. That’s the good news. The bad news is that most of them have started using it as another channel added to their arsenal, to push content out and, hopefully, to generate leads. Unfortunately, social media [...]

Read the full article →