Case Study

The Making of an Infographic

December 6, 2010

A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are paying much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals. In case of marketing complex solutions or conveying technical [...]

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Video Case Study for B2B Marketing: Free Whitepaper Download

February 1, 2010

The use of video has been and still remains a strong medium through which to communicate your message. The success of YouTube and other UGC (user generated content) video sites where B2B marketers have launched their own channels show us that this remains a highly attractive and functional way to reach your customers, educate them [...]

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