What marketers need to know about the new Facebook Timeline for Brands

The following article was contributed by guest author Randy Tanudibrata, Interactive Designer at GetIT Comms. Facebook, as one of the most interesting company that is rapidly changing, just announced another new feature on their platform. Facebook will change their fan page format into Timeline format. On December 15, Facebook announce Timeline … [Read more...]

How to make trade shows work for B2B marketing

It’s a dilemma we have often faced. To be or not to be (at trade show events). Prevailing common sense dictates a mandatory presence, but our experience coupled with shifting trends in B2B marketing, gives us a niggling feeling – how useful will it be to us? On a broader note, how worth it are trade shows for your B2B marketing initiates? Turns … [Read more...]